Why Dental Practice Websites Need to Focus on Speed in 2020

As the use of mobile devices continues to increase for search and browsing, the need for page speed is becoming more and more necessary. Google is now indexing mobile sites first. Talk about a game-changer!

Mobile + speed = the future of success online. Is your site ready to meet potential new patients on mobile devices? Responsive design has nothing to do with speed. Responsive simply means that your site will adjust to the device and screen size your user is on. So what’s all this page speed stuff about?

What is page speed?

Page speed is the load time of a given page on your website. Namely your home page. You can test your page speed with Google. This is an important metric for dental practices to know and understand. A slow website will hurt your practice, tank your SEO rankings, increase your bounce rate, diminish your user’s first impression of your office and much more.

Why does Google care?

Google created its PageSpeed tool because they thought too many websites were slow. True story. Google knows that engagement goes up when relevant content is delivered faster. By faster, they mean under 3 seconds.

All about SEO

Site speed and page speed are both super important to Google. It factors into how the Google algorithm ranks websites and pages. In years past, relevancy was one of the primary factors in site rank. However, as time as passed, and mobile usage has increased at a staggering pace, site speed is now critical. A faster website makes users happy. Happy users are Google’s ultimate goal. Numerous studies have found that longer load times increase your bounce rate (users that leave your website) and kill conversion rates.

Here is how you can speed up your website (if you don’t have an ultra-fast site built by Grow Practice Grow):

You are killing your paid advertising efforts

Sites that load and give users the content they want quickly get more engagement and convert traffic to actual patients. Would you believe that over 50% of mobile users will abandon a site if it takes longer than 3 seconds to load? If you are running expensive AdWord, Facebook Ads, print or direct mail campaigns, you could be wasting half of your budget due to a slow site.

Conclusion

If your website is too slow, it’s costing you money. If your website is costing you money, it’s not good for business. You need to maximize the ROI on your marketing dollars.

We can help you do that, with a beautiful practice website that has ultra-fast page speed and that will convey an amazing experience for users.

Get a free copy A Dentist’s Need for Speed in 2020! This eBook is loaded with valuable content for your dental practice! Get started on your journey to ultra-speede today! Don't wait!

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